How To Find Saved Videos On Instagram

As Instagram continues to debate the possibility of removing Like counts, brands big and small have had to start looking for new ways to appraise success and measure ROI. Enter Instagram Saves, a petty-known and definitely underused feature that was launched in mid-2017.

Hither's everything y'all need to know about Instagram Saves and how you can leverage this powerful feature to boost engagement and grow your fanbase.

Instagram Saves 101

Instagram Saves are pretty simple: Users salvage posts they like by tapping the bookmark icon in the bottom right-manus corner of any Instagram post. Saved posts can be constitute by navigating to the Instagram profile, clicking on the hamburger carte, and and so borer "Saved."

From here, y'all can create Collections with titles like "House Goals," "Vacation Ideas," or "Gifts for Mom." Lest brands start directly marketing to Instagram users based on their Collections and Saves, the social network keeps all of this saved content private and just viewable by the account holder.

Merely wait. If Instagram Saves are private, why should brands care and why are they suddenly a hot topic for measuring engagement?

Why Instagram Saves Are Important

Instagram's algorithms use a lot of different engagement metrics to decide which posts become bumped upwards in feeds, including likes, comments, shares, views, and saves. When someone saves your content, it tells Instagram that it's high-quality content and that it should probably be sharing it with more people so anybody can do good from the awesomeness.

According to James Nord, who runs influencer marketing platform Fohr, saves are like getting a "super-like." And so although y'all can't meet which users are saving which posts, the more than saves a post gets, the more probable Instagram is to move that mail service higher in the feed—and it could even country your post on Instagram's Explore page.

How to Create Content That's Save-Worthy

A Like is like shooting fish in a barrel to get because we're click-happy, but a Save is a much bigger delivery that can catapult your brand. Every bit Instagram seeks to depressurize the social network and become users to focus on quality over quantity or competition, brands have to go better nigh delivering content that is meaningful and relevant for fans.

Hither are some quick ways to increment Saves and deliver engaging content while yous're at it:

Create Saveable Content

No matter what industry you're in, you tin can create visually compelling and educational content that was fabricated to be saved for afterward. When you're building out your content agenda, think nigh images with captions that are evergreen and relevant for the long booty, such every bit infographic-manner how-to guides or tips and tutorials that your fans will need to reference later. Here'south a peachy example from @girlboss:

https://www.instagram.com/p/B04TF9Zl0Bf/?utm_source=ig_embed

Write Memorable Captions

Although curt-and-sugariness captions take their fourth dimension and place, consider micro-blogging in your captions to evangelize more value. Why? Whether you're posting a recipe, step-by-step instructions on how to apply your product, or sharing upcoming consequence dates, your fans will be compelled to save the post and so they don't lose track of the rich and informational captions you've written.

Make information technology Quotable

If there'due south one thing Instagram users love, it'south quotes. Whether y'all've got powerful, life-changing thoughts from your CEO or are getting regular inspo from an app like Motivation App, you lot can easily plough quotes into visually compelling content that gets saved over again and again. Just make sure you choose quotes that are relevant to your business and industry! Also, don't become crazy with quotes. Exist thoughtful with your content strategy and consider mixing it up then your feed looks intentionally curated.

Simply Ask for Information technology!

At the end of the day, you can also be straight and your fans and followers to salvage a mail service. Whether you whip upwardly a quick "How to Save a Post" tutorial in your feed or share the postal service to your Stories and give a walk-through there, your how-to post could land you on Instagram'southward Explore page in no fourth dimension. Additionally, you lot can add "Save for later on" to your nugget equally a gentle nudge for anyone scrolling by, like @boosted_social did here:

View this postal service on Instagram

SAVES > LIKES: WHY YOU SHOULD CARE Well-nigh INSTAGRAM SAVES ↓ ⁠ ⁠ 𝕎𝕙𝕪 𝕒𝕣𝕖 𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝕤𝕒𝕧𝕖𝕤 𝕤𝕠 𝕚𝕞𝕡𝕠𝕣𝕥𝕒𝕟𝕥?⁠ ⁠ #InstagramSaves are a great way to easily access your favorite feed content, anytime. Scrolling and find a particularly insightful post? Save information technology! Saves are as well a central Instagram engagement metric. With IG working towards hiding likes, comments and saves are at present the main indicators of how a mail service is performing 📊⁠ ⁠ When your audience saves your content, it means that they detect it 𝓋𝒶𝓁𝓊𝒶𝒷𝓁𝑒. While people mindlessly ❤️ a post, a save is proactive & intentional 💪 ⁠ ⁠ ℍ𝕠𝕨 𝕔𝕒𝕟 𝕀 𝕒𝕔𝕔𝕖𝕤𝕤 𝕞𝕪 𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝕤𝕒𝕧𝕖𝕤?⁠ ⁠ Tap the bookmark icon towards the bottom correct corner of a postal service to save it. You can organize your saved posts into Collections & add together as many categories as you like. To access all of your saved posts & Collections, tap the 3 lines icon on the upper correct corner of your profile → Saved. Your saved posts are but visible to y'all 👁⁠ ⁠ 𝔹𝕖𝕤𝕥 𝕡𝕣𝕒𝕔𝕥𝕚𝕔𝕖𝕤 𝕗𝕠𝕣 𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝕤𝕒𝕧𝕖𝕤⁠ ⁠ If you're utilizing a Creator or Business business relationship, check your Insights regularly to analyze how many saves your posts are receiving. ⁠ ⁠ Not seeing as many saves equally you lot'd like? Then it's time to create some scroll-stopping, engaging content for your make! Instead of posting daily for the sake of getting posts out there, focus on the *quality* of your posts & captions. When you create content, inquire yourself: would I want to save this mail? If and then, and so it's likely that your audience volition as well 👌⁠ ⁠ → Now's the fourth dimension to taking advantage of Instagram saves! Saving this post is a corking manner to get started 😉⁠ •⁠ •⁠ •⁠ •⁠ #BoostApps #boostappstips #videoboost #socialmediatip #socialmediatips #socialmediamarketing #socialmediamarketingtips #instagramhack #instagramadvice #instagramtip #instagramtips #instagramtipsandtricks #instagramtipsforbusiness ⁠ ⁠

A post shared by Additional (@boosted_social) on Dec nineteen, 2019 at four:28am PST

Track and Measure Instagram Saves

To see which posts are being saved — so you tin can create more of that save-worthy content — head to your Instagram Insights. Under the Content tab, tap See All under Feed Posts and utilise the filter to review mail service Saves. If y'all need to calculate your engagement based on likes, comments, and saves, apply this handy formula:

Appointment = (Comments + Likes + Saves) / (Impressions x 100)

Businesses typically shoot for engagement rates between 1 per centum and 3 per centum, with 5 pct existence the Holy Grail of Instagram engagement.

Although it may seem like Instagram is making it harder for businesses to get content in forepart of more eyes, with hundreds of millions of videos and pictures posted daily information technology's actually quite the opposite. At present is the time to level upwards your content strategy and ensure that instead of filling Instagram with noise y'all're giving your fans relevant, useful content that converts.

Activity Items:

Create a save-worthy Instagram feed mail, following the guidelines to a higher place.
Cheque your Insights regularly to run into how often your content is existence saved.
If your Save count is depression, experiment with a different type of saveable feed content.

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